Why Growing Social Media Matters for the Flocking Industry

Flocking is an important part of industries like automotive, textiles, packaging, and design. But even with its wide use, many people don’t know what flocking is or why it matters. Without more visibility, the craft risks being overlooked.

That is why expanding our social media presence is so important. Social media allows us to:

• Teach people what flocking is and how it’s used.

• Show the skill, creativity, and value behind the work.

• Connect businesses, professionals, and newcomers in one place.

• Grow awareness of the industry so it continues to thrive.

The American Flock Association is committed to leading this effort. We know that being active online is no longer optional—it is necessary for growth. That’s why we’ve launched our official Instagram page, @american_flock_association, to share updates, resources, and highlights from across the flocking community.

By building a stronger presence, we ensure that flocking gets the recognition it deserves and remains a growing, innovative field for years to come.