Flock heads to Motor City

Although possibly best known for decorative crafts and greeting cards, flocking has taken on a new life here in the US as a key component in automobiles, especially electric vehicles. American flock’ s entry into this new arena represents a renaissance for a textile industry sector that some thought was waning. In many ways, it’s on the rise.

And next week, from Oct. 24 to Oct. 26, AFA will host a booth at the Automotive Interiors Expo, North America, 2023, in Novi, Michigan, just outside Detroit. This is the premier US automotive design show.

Steve Rosenthal, Managing Director of AFA -- along with AFA members who work closely with the automobile industry -- will be on hand to answer questions and discuss the many ways flocking can solve problems involved with building and designing a new vehicle.

The applications are almost limitless, but to name a few, flocking reduces buzz, squeaks and rattles, and improves the appearance of many surfaces. It also provides a luxurious feel on any substrate and can be applied to surfaces of nearly any size or configuration. 

 “The Automotive Interiors Expo is a must-see for interior design teams from car manufacturers charged with keeping up with the rapidly changing world of materials, finishes and technologies used in today’s vehicles,” said Rosenthal. “We’re excited about attending and helping engineers and interior designers learn more about the design and mechanical problems flocking can solve.”