What is Flocking?

Flocking or fiber coating is the process of enhancing the quality of a wide range of surfaces by application of fibers and adhesives to add the following values to the original:

	aesthetic (color, rich look of textile versus plain flat plastic)
	functional (durability, insulation)
	tactile (texture, comfort and dimension)
	informational (airbag labels)
	logo branding

The flocking process can magically transform a plain, flat, shiny plastic texture to a rich, warm, intensely-colored, comfortable and visually compelling surface.

This is accomplished by attaching millions of loose synthetic or natural pre-colored fibers to the surface being decorated. Over the years flocking technology and materials have naturally evolved so that today there are many options available through American Flocking Association member companies.

The intention of this web site is to help visitors who may benefit from use of the flocking process by providing basic information about the range of possibilities with this amazing technology. You will find illustrations of the flocking process concept as well as images showing examples of successful use of flocking to add quality and value to many different materials and products. The association hopes to provide you with ideas about how flocking may help you and your business. For more detailed information please contact our member companies or the association directly.

Click here for a access to a more detailed online brochure about flocking.

What Does Flocking Look Like?

Precision cut flock fiber

Cross section of flock fibers adhesive bonded to a substrate

Precision cut flock fibers can be used as-is for reinforcement of materials such as concrete and paper or processed further to add value to a wide range of surfaces.

How Does Flocking Work?

At the American Flock Association we generally classify flock processing into the following categories, although there are many more possibilities:

	Roll-To-Roll Flocking - Coating the surface of a continuous roll of textile, paper, or plastic. Markets for roll-to-roll flocking include upholstery, packaging, carpeting, wallcoverings, apparel, decorative products, automotive, etc.
	Object Flocking - Coating the surface of a 2 or 3-Dimensional object such as a plastic or metal part. Markets for object flocking include automotive, consumer products, cosmetics, computer parts, etc.
	Automotive Flocking - Coating the surface of a 2 or 3-Dimensional object such as a plastic or metal part used in the automotive industry.
	Graphics - Coating all or part of the surface of a material with visual content. Markets for graphics flocking include floor mats, greeting cards, children’s art materials, point of purchase displays, etc.

What is the Flocking Supply Chain?